


The video focuses on each of the members during different parts of the video as they sing from light emitting microphone stands as the picture flickers in and out of recognition. Directed by AlexandLiane, the video shows the members of the band performing the song as a set of highly choreographed dancers parade around them. The Music video of the single was officially announced through the Take That official website on and debuted the same day at 4pm UTC.

The Daily Star gave the single a positive review stating that "The boys haven't strayed away from the crunching electro template they employed on Progress, which means another mean, moody stadium shaker sound ace booming from footy grounds on their upcoming Progress Tour." Music video Like their recent offerings, it's a style that has transformed them from cheesy boyband to tough manband". The baby character on the long-running Fox cartoon is voiced by show creator Seth MacFarlane.Robert Copsey of Digital Spy gave the single 4 out of 5 stars, praising it and stating, "'You bring me right back down to the Earth from the promised land' are the lyrics in the opening bars over mud-squelching synths, while the fat 'n' chunky chorus where they command their lovers to "give me what I need" is immediately satisfying. But then also do a take doing an impression of Stewie Griffin from Family Guy,” Hoult said. “Matthew Vaughn asked me to do a couple of takes in an American accent as you kind of saw the character. Hoult played Hank McCoy/Beast, who was first played on the big screen by Kelsey Grammer. Hoult talked about his career with GQ for a video that posted Friday, where he said for the 2011 X-Men installment director Matthew Vaughn had a bizarre request. Nicholas Hoult has a few audition stories that stick out in his mind among the many he has experienced throughout his career, but one of the most noteworthy is X-Men: First Class.
